Entra 'opens the door', taking your business, product or services strategy to the next level.
Entra provides proven business development, product management and marketing communications expertise focused on what you make (business or product strategy), how you make it (improving customer acquisition processes) and how you take it successfully to the market (new product, service or company launch).
How Do We Help? We get you more ‘Stars’
Over 30 years ago, the Boston Consulting Group (BCG) work led to an insight that had a significant impact on business thinking. BCG developed a simple conceptual framework, named the Growth-Share Matrix, to help corporate managers determine how to grow their business.
Using this as well as other strategic analysis tools, Entra can analyze your business to make your company a ‘star’ as well as produce more offerings in your business that are ‘stars’.
The ENTRA Star Cycle
How do we get results? The Star Cycle Through Entra’s Star Cycle Methodology, applied to each type of business challenge, Entra consultants provide both insight and action plans to achieve the results desired by its customers.
ENTRA Star Cycle Subscription offerings:
Strategic planning assistance (new offering discovery, new/revised strategy, etc.) Business plan preparation/update Marketing communications Audit Offering portfolio Review
ENTRA Star Cycle Project offerings:
Mission Statement creation SWOT analysis Marketing mix analysis Positioning statement creation Product Management/Product Development process analysis Product life cycle analysis Pricing analysis Product strategy analysis Competitive analysis Business process re-engineering of the sales cycle (marketing through sales, from prospect to customers) Capital access planning (private placement, Series A, DPO, etc.) Exit strategy assistance (Merger and acquisition assistance)
Who is Entra?
Entra is a network of experienced marketing, sales, business development (partnership and alliances)executives, who have the resources,time and expertise ready to make you and your business even more successful. This team has delivered solid results for its customers, from strategy recommendations and execution, to product launch definition and assistance, and much more.
Entra is lead by Greg Coticchia, an internationally recognized technology business and marketing expert. Greg is the Principal Consultant of Entra and founded it in 1995. And through Entra, Greg's extraordinary network of high caliber individuals is available to you.
