Entra is lead by Greg Coticchia, an internationally recognized technology business and marketing expert. Greg is the Principal Consultant of Entra and founded it in 1995. And through Entra, Greg's extraordinary network of high caliber individuals is available to you. Mr.Coticchia has over twenty five years experience in high technology products and services and is considered to be one of the best marketing executives in the technology business. He has lead or been a major contributor in two of the largest and most successful software companies in the world, LEGENT (now CA) and AXENT (now Symantec), in addition to participating in nine start-ups including being a founder of one. Mr.Coticchia has held executive positions for the better than two-thirds of his career and has participated in various levels of organizations, from '$0M to over $1B' in revenues. He has participated in raising over $35M in venture capital in his career, and has actively participated in over sixteen mergers and acquisitions, at both the company or product level.
Coticchia has served as CEO three times ( eBillingHub, LogicLibrary and Mallett Technology) and COO twice (TruSecure, Mallett Technology) of various start-up companies, and has been involved or responsible for the launch of over 100 products and solutions, and several companies. His publications and presentations on marketing strategy and product management have recognized as both visionary and thought-provoking by leaders in the technology business. Mr. Coticchia has served on many boards (currently serving on Four Rivers) assisting senior management with strategic planning and other critical initiatives, and has been recognized for his work and contribution in his service to these organizations.
A graduate of the University of Pittsburgh in Industrial Engineering where he also received his MBA, he currently teaches both business-to-business marketing and entrepreneurial leadership at the University Of Pittsburgh Katz School Of Business. Mr.Coticchia has also been an instructor for Duquesne University School of Leadership, and the University of Phoenix, and guest lecturer at Carnegie-Mellon University.
In addition to his many recognitions and awards from the businesses he has served, Coticchia was named as a finalist three times for the Ernst and Young Entrepreneur of the Year Award and for the Tech 50 CEO of the Year. He was named a 2006 Distinguished Graduate of the University of Pittsburgh, Katz School of Business.
Alan Himler
Alan Himler Principal Consultant
As Principal Consultant with ENTRA, Alan provides a unique perspective on helping customers with their overall direction. He brings over 20 years of experience in product management and marketing, having served as a CEO twice (LogicLibrary, Emprise) and in several executive level positions with growing software and technology companies (61C, LEGENT, NCR). Alan is known for his sharp insight to difficult business challenges and his results oriented/actionable style to taking on business issues.
Most recently, Alan was CEO of LogicLibrary, where he led the enterprise software company to a dominate position in design time SOA governance. Alan then led the sale of the company to SOA Software in 2008. Before LogicLibrary Alan was vice president of marketing at 61C, an intelligent routing start-up. Prior to 61C, he was president and COO of Emprise Technologies, where he led the marketing and development efforts for 'eScan' the company?s first internally developed Internet security product. Himler was also director of product management for Legent Corporation, now a part of Computer Associates. Among his accomplishments at Legent, Alan introduced a product rollout plan that became a company standard.
Alan received a bachelor of arts degree in business from St. Vincent College and a Masters of Business Administration from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh.
